This campaign school has already taken place.
Join us for a Pop-Up Campaign School- Mastering Media with Ginella Massa
$75 | Virtual | 30 participants max per session
Scholarships and Bursaries available
Join Equal Voice for an exclusive Pop-Up Campaign School led by Ginella Massa—award-winning broadcaster, public speaker, and media strategist.
In this 90-minute virtual workshop, Ginella will break down what makes a story newsworthy, how to pitch it, and who to pitch it to. She’ll also guide you through building powerful messages and mastering interviews—with a focus on how to take control of the conversation and stay on message.
WHAT TO EXPECT
With only 30 participants per session, you’ll benefit from personalized insights and hands-on training from one of Canada’s most dynamic media professionals. We are piloting this initiative with two exclusive workshops on July 22nd and July 24th.
SESSION DETAILS
Choose the session time that works best for you—both sessions cover the same content, so you won’t miss a thing no matter which one you attend.
- July 22nd, 2025 at 5:00pm - 6:30 PM EST | 3:00pm - 4:30 pm MT | 6:00pm - 7:30 pm AST
- July 24th, 2025 at 8:00pm - 9:30 PM EST | 6:00 pm - 7:30 pm MT | 9:00 pm - 10:30 pm AST
ELIGIBILITY
Whether you're preparing for public life, campaigning, or representing your community—this is your chance to level up your media game. While the sessions are open to all women, they are designed with a strong focus on the unique experiences and challenges faced by women from marginalized communities, including visible minorities and those navigating accessibility barriers. Ginella brings lived experience and industry insight to help participants feel confident, prepared, and in control of their narrative.
PROGRAM COST
The program fee is $75 per session. Don't let cost be a barrier - Financial assistance and childcare subsidies are available upon request! please reach out to [email protected].
MEET GINELLA MASSA
Ginella made history as North America’s first hijab-wearing national news anchor, hosting Canada Tonight with Ginella Massa on CBC. As CEO of Massa Media & Communication Inc, she brings 13+ years of newsroom experience to her work helping clients craft strategic communications that resonate. Ginella is passionate about closing the media literacy gap and changing the narrative for marginalized communities.
