Request for Proposals (RFP): Media and Government Relations Agency

Equal Voice is a national, bilingual, multi-partisan charity that — since 2001 — has been advocating for the equal representation of women in Canada’s Parliament, in provincial and territorial legislatures, and on municipal and band councils.

We invite qualified agencies, with an office in Ottawa, to submit proposals for increasing our profile as experts in gender equality in politics on traditional and digital media, in an initial 1-year contract. The proponent should consider the communication opportunities and challenges the organization’s multi-partisanship profile poses and how the communication strategy can impact the relationship between the organization’s political parties and governments. The selected agency will work in support of the Communications Manager and collaborate closely with our Executive Director and management team to achieve these objectives.

As a charitable organization, our budget for this work is up to $40,000.

• Project Overview:

The primary goal of this project is to raise the organization’s profile as the expert on women in politics. We are the organization as barriers that prevent women from engaging in politics as candidates. This means that we aim to be the first organization our stakeholders – media, political parties, governments and other organizations in the same ecosystem – think about when navigating these themes.

• The proposal should include:
  • Approaches for supporting EV to implement a refreshed digital communication strategy to enhance our organization’s online presence.
  • The strategies the agency would use to ensure consistency in messaging across all channels – social media, website, newsletter, press releases, etc.
  • Strategic Advice for Issues Management and Risk Analysis for the organization and the brand
  • Approaches for supporting our relationships with key decision-makers in governments to advance our mission and strategies for government relations in an evolving political climate

• Proposal Submission:

Interested agencies should submit their proposals by January 26. Proposals should include:

• Overview of the agency’s experience and qualifications.
• Detailed approach to achieving the project goals.
• Proposed timeline and milestones.
• Budget estimate, including any additional costs

.

• Selection Criteria:

Proposals will be evaluated based on:

• Experience and expertise in traditional and digital communication and social media management.
• Previous experience in open channels with hard-to-reach governments areas more resistant to the core work of previous clients
• Relevance of past work with multipartisan organizations.
• Clarity and feasibility of the proposed approach.
• Budget considerations.

• Timeline:
• RFP Issued: January 12
• Proposal Submission Deadline: January 26
• Evaluation Period: January 29 to February 2nd
• Interviews: February 13
• Results and notification of results: February 16

• Contact Information:

For inquiries and proposal submissions, please contact Lais Maurilio at [email protected] or (819) 329-4583 by January 16^th. Q&As will be published on the Equal Voice website on January 19^th.

Equal Voice looks forward to reviewing your proposals and selecting an agency that shares our commitment to advancing women’s and gender diverse people’s representation in Canadian politics.

Email: [email protected]
Phone: 613-236-0302
Mailing address:
130 Albert Street, Suite 1410
Ottawa, ON
K1P 5G4